With a SMS API you can send bulk SMS in a variety of formats and on a range of networks. Available as HTTP (Hypertext Transfer Protocol) or HTTPS (HTTP secure), an API connects a website or application with a SMS gateway. SMS gateways are telecommunication channels that are used for sending and receiving Short Message Service (SMS). An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for […]

For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? . SMS stands for Short Message Service. This is a text message sent from one mobile device to another. Bulk SMS is therefore sending a SMS to a large number of recipients at once. Bulk SMS is a considerably cheaper method of mass communication than more traditional forms of marketing such as advertising or email marketing. Bulk SMS can be used by business owners, community groups, marketing […]